KARL LAGERFELD COMPANY PROFILE
At Karl Lagerfeld, we are driven by Karl’s mantra: “Embrace the present and invent the future”
The House of KARL LAGERFELD shares the creative vision and design aesthetic of its iconic founder, Karl Lagerfeld. Always contemporary and forward-looking.
We are the only fashion house that carries Karl’s name at its doorbell and we’re thriving to live up to this responsibility in everything we do, every day with lots of joy and passion.
Our headquarters in Paris and in Amsterdam are home to a very diverse and driven Karl family from more than 25 countries creating meaningful stories and product concepts that connect to Karl’s world and iconic attributes.
Women’s ready to wear, bags, small leather goods and underwear are managed directly from our Amsterdam HQ other categories including men’s wear, footwear, fragrances, eyewear and more are developed together with best in class license partners.
We connect with our consumers at multiple levels – online and offline hand in hand. We thrive to maximise consumer engagement via more than 200 KL stores worldwide, our premium wholesale partners and our strong digital footprint, spearheaded by our KARL.COM flagship store which reaches 96 countries. With digital channels representing already more than 30% of our overall full-price business.
We are a dynamic, fast-growing and inclusive company built on professionalism and strong values.
Across all areas of our business, at KARL LAGERFELD we commit to working toward the highest standards of sustainability and integrity. In 2019, KARL LAGERFELD joined as a founding member of the Fashion Pact, a global sustainability initiative seeking to transform the fashion industry through objectives in three areas: climate, biodiversity and ocean protection.
JOB SUMMARY/ PURPOSE OF THE ROLE:
The Brand Digital Marketing Intern will support the Digital Marketing departments in the execution of all brand digital marketing activities across paid social, search, and affiliates. He or she will report to the Digital Marketing Specialist and work closely with the rest of the Digital Marketing team and the Ecommerce team.
KEY RESPONSIBILITIES OF THE ROLE:
- Planning and organizing the digital calendars to be aligned with the trade marketing calendar and ensure consistency throughout the different channels
- Coordinating paid media copy translations through internal reviewers and external translation agencies.
- Creating and completing seasonal paid social campaign briefs, to be shared with an external paid media agency.
- Reviewing and giving feedback on paid media campaign previews before launch.
- Creating end campaign reports with insightful performance results and comments to understand learnings and key opportunities for future upcoming campaigns.
- Prepare and format presentations for different projects.
- Compile benchmarking and analyze the content for media channels (Instagram, TikTok, Display)
- Support the team in gathering and reviewing paid media creative assets (banners & videos) and providing in-detail feedback.
- We are organizing folders & assets on the internal server to keep a clear and consistent folder structure.
- Support on small graphic design tasks (resizing assets, creating mockups,
- Manage and pre-approve UGC visuals.
- Reviewing and improving daily working documents (creative and copy brief templates, internal decks).
- Collaborating with internal (key-) stakeholders and external agencies with whom we work on a day-to-day basis to ensure fluid communication and excellent teamwork.
SKILLS, EDUCATION & EXPERIENCE:
- Need to be enrolled in an accredited Bachelor/Master program during the entire internship period
- Keen knowledge of digital marketing and communication channels (paid, owned, earned)
- Experience with premium brands or the luxury sector is preferable
KEY RESPONSIBILITIES OF THE ROLE:
- Planning and organizing the digital calendars to be aligned with the trade marketing calendar and ensure consistency throughout the different channels
- Coordinating paid media copy translations through internal reviewers and external translation agency.
- Creating and completing seasonal paid social campaign brief, to be share with external paid media agencies.
- Reviewing and give feedback on paid media campaigns previews before launch.
- Creating end campaigns report with insightful performance results and comments to understand learnings and key opportunities for future upcoming campaigns.
- Prepare and format presentations for different projects.
- Compile benchmarking and analyze the content for media channels (Instagram, TikTok, Display)
- Support the team in gathering and reviewing paid media creative assets (banners & videos) and providing in-detail feedback.
- We are organizing folders & assets on the internal server to keep a clear and consistent folder structure.
- Support on small graphic design tasks (resizing assets, creating mockups,
- Manage and pre-approve UGC visuals.
- Reviewing and improving daily working documents (creative and copy brief templates, internal decks).
- Collaborating with internal (key-) stakeholders and external agencies with whom we work on a day-to-day basis to ensure fluid communication and excellent teamwork.
SKILLS, EDUCATION & EXPERIENCE:
- Need to be enrolled in an accredited Bachelor/Master program during the entire internship period
- Keen knowledge of digital marketing and communication channels (paid, owned, earned)
- Experience with premium brands or the luxury sector is preferable
- Previous marketing internship preferred
- Experience and proficiency in MS Office programs
- Experience and proficiency in Adobe programs (Photoshop, Illustrator, InDesign)
- Language: fluent in English, both verbal and written, and ideally French, Italian, or German speaking
PROFILE:
- Highly organized, with a strong attend to detail
- Able to prioritize and multitask
- Able to work independently as well as in a team
- Passionate about the fashion industry and cross-channel digital marking
- Flexible and adaptable, with a positive attitude
- Able to work in a fast-paced and high-pressure environment & Proactive attitude, and willingness to learn
MAIN REQUIREMENT: Be enrolled at a university or another school program for the entire duration of the internship
HOURS OF WORK: 40 full-time
START DATE: 15th February 2023
Duration: 6 to 12 months
