Brand Marketing Intern in Amsterdam

KARL LAGERFELD COMPANY PROFILE
At Karl Lagerfeld, we are driven by Karl’s mantra: “Embrace the present and invent the future”

The House of KARL LAGERFELD shares the creative vision and design aesthetic of its iconic founder, Karl Lagerfeld. Always contemporary and forward-looking. We are the only fashion house that carries Karl’s name at its doorbell and we’re thriving to live up to this responsibility in everything we do, every day with lots of joy and passion.

Our headquarters in Paris and in Amsterdam are home to a very diverse and driven Karl family from more than 25 countries creating meaningful stories and product concepts that connect to Karl’s world and iconic attributes.
Women’s ready to wear, bags, small leather goods and underwear are managed directly from our Amsterdam HQ other categories including men’s wear, footwear, fragrances, eyewear and more are developed together with best in class license partners.

We connect with our consumers at multiple levels – online and offline hand in hand. We thrive to maximize consumer engagement via more than 200 KL stores worldwide, our premium wholesale partners and our strong digital footprint, spearheaded by our KARL.COM flagship store which reaches 96 countries. With digital channels representing already more than 30% of our overall full price business.

We are a dynamic, fast growing and inclusive company built on professionalism and strong values. Across all areas of our business, at KARL LAGERFELD we commit working toward highest standards of sustainability and integrity. In 2019, KARL LAGERFELD joined as a founding member the Fashion Pact, a global sustainability initiative seeking to transform the fashion industry through objectives in three areas: climate, biodiversity and ocean protection.

Position Purpose: 

Provide support in day-to-day tasks within the Marketing Department with a focus on Brand and Product Marketing.

KEY RESPONSIBILITIES:

• Support the Marketing Manager with all marketing initiatives and activities related to all global campaigns, special collaborations, key brand- and product initiatives, brand materials and all other ad-hoc divisions were needed and necessary

• Reporting and analysis on current, upcoming, and future marketing projects and campaigns

• Competitor research and benchmarking

• Briefing, coordination, and implementation of marketing materials such as brand presentations, campaign overviews, partner and collaboration reports and others

• Coordination between key internal departments such as Merchandise, Wholesale, Product/Design, Ecom, Press, Communications

• Organizational support for seasonal market launches

• Manage dedicated and small scale projects independently

• Updating brand presentations and keeping track of campaign roll-out presentations, updating folders, overseeing creative assets and updating the server; keeping the server structure and keeping track of creative deliverables

• Hosting of guests for KL meetings

• Administrative support for office-related tasks

SKILLS, EDUCATION & EXPERIENCE:

• Need to be enrolled in an accredited Bachelor/Master program during the entire internship period

• Management, Fashion, Marketing, Communication or Business related studies

• Language: fluent in English, both verbal and written, and ideally French and or German speaking

• Familiar with MS Office software suites; Photoshop is a plus

PROFILE:

• Ability to prioritize and multitask

• Able to work independently as well as in a team

• Able to work in an international work environment

• Interest & passion for the fashion industry

• Flexibility, adaptability, and a positive “can-do” attitude are a must

• Able to work in a fast-paced and high-pressure environment

• Available to start in October 

Please note that if your application is successful we will contact you within three weeks