Ecommerce Content Intern in Amsterdam

KARL LAGERFELD COMPANY PROFILE

At Karl Lagerfeld, we are driven by Karl’s mantra: “Embrace the present and invent the future”
The House of KARL LAGERFELD shares the creative vision and design aesthetic of its iconic founder, Karl Lagerfeld. Always contemporary and forward-looking. We are the only fashion house that carries Karl’s name at its doorbell and we’re thriving to live up to this responsibility in everything we do, every day with lots of joy and passion.

Our headquarters in Paris and in Amsterdam are home to a very diverse and driven Karl family from more than 25 countries creating meaningful stories and product concepts that connect to Karl’s world and iconic attributes.
Women’s ready to wear, bags, small leather goods and underwear are managed directly from our Amsterdam HQ other categories including men’s wear, footwear, fragrances, eyewear and more are developed together with best in class license partners.

We connect with our consumers at multiple levels – online and offline hand in hand. We thrive to maximize consumer engagement via more than 200 KL stores worldwide, our premium wholesale partners and our strong digital footprint, spearheaded by our KARL.COM flagship store which reaches 96 countries. With digital channels representing already more than 30% of our overall full price business.

We are a dynamic, fast growing and inclusive company built on professionalism and strong values. Across all areas of our business, at KARL LAGERFELD we commit working toward highest standards of sustainability and integrity. In 2019, KARL LAGERFELD joined as a founding member the Fashion Pact, a global sustainability initiative seeking to transform the fashion industry through objectives in three areas: climate, biodiversity and ocean protection.

JOB SUMMARY/PURPOSE OF THE ROLE

Provide support in day-to-day tasks within the E-commerce department, with a focus on content.

KEY RESPONSABILITIES:

Continuously liaise with the Marketing & Communications teams to plan timelines for all visual assets and needs for key launches and communications and execute platform updates for newsletter, homepage, landing page, product listing pages and product detail page in our Emarsys and Salesforce Commerce Cloud platforms.

• Coordinating copy localization and internal review of all editorial copy as well as publication checks for go-live for all e-commerce communication channels.
• Support with onsite and newsletter content testing
• Analyse testing performance, customer behaviour and drive improvement initiatives
• Look after all website pages for up-to-date imagery and information
• Work closely with Merchandising team to maintain a clear merchandising strategy across all areas of the site
• Support with content research and benchmark
• Support commercial activities on KARL.COM driven by other departments

SKILLS, EDUCATION & EXPERIENCE:

• Need to be enrolled in an accredited Bachelor/Master program during the entire internship period
• Fashion, Retail, Communication or Business related studies
• Language: fluent in English, both verbal and written
• Good MS Office skills
• Adobe Photoshop skills are preferred but not a must

PROFILE:

• Creative & eye for detail
• Operational efficiency combined with eye for brand and details
• Able to prioritize and multitask
• Able to work independently as well across teams
• Flexible and adaptable, with a positive attitude
• Able to work in a fast-paced and high-pressure environment
• Available to start ASAP