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Digital Marketing & CRM Intern in Amsterdam

Digital Marketing & CRM... Job... KARL LAGERFELD COMPANY... At Karl Lagerfeld, we are driven by Karl’s mantra: “Embrace the present...

Beschrijving

Digital Marketing & CRM Intern Job description

KARL LAGERFELD COMPANY PROFILE

At Karl Lagerfeld, we are driven by Karl’s mantra: “Embrace the present and invent the future”

The House of KARL LAGERFELD shares the creative vision and design aesthetic of its iconic founder, Karl Lagerfeld. Always contemporary and forward-looking.

We are the only fashion house that carries Karl’s name at its doorbell and we’re thriving to live up to this responsibility in everything we do, every day with lots of joy and passion.


Our headquarters in Paris and in Amsterdam are home to a very diverse and driven Karl family from more than 25 countries creating meaningful stories and product concepts that connect to Karl’s world and iconic attributes.

Women’s ready to wear, bags, small leather goods and underwear are managed directly from our Amsterdam HQ other categories including men’s wear, footwear, fragrances, eyewear and more are developed together with best in class license partners.


We connect with our consumers at multiple levels – online and offline hand in hand. We thrive to maximise consumer engagement via more than 200 KL stores worldwide, our premium wholesale partners and our strong digital footprint, spearheaded by our KARL.COM flagship store which reaches 96 countries. With digital channels representing already more than 30% of our overall full-price business.


We are a dynamic, fast-growing and inclusive company built on professionalism and strong values.

Across all areas of our business, at KARL LAGERFELD we commit to working toward the highest standards of sustainability and integrity. In 2019, KARL LAGERFELD joined as a founding member of the Fashion Pact, a global sustainability initiative seeking to transform the fashion industry through objectives in three areas: climate, biodiversity and ocean protection.


JOB SUMMARY/PURPOSE OF THE ROLE

The Digital Marketing intern will support the Marketing and E Commerce departments by co ordinating digital marketing and CRM activities across social advertising, search, affiliates, SEO and email. He or she will work closely with the Digital Marketing Manager and Digital Marketing and CRM Assistant.

Requirements

KEY RESPONSIBILITIES

  • Weekly reporting for performance marketing presentations, email campaigns and social media analysis
  • CMS updates on karl.com pages 
  • Coordinate translations between agencies for google & social advertising campaigns
  • Test campaigns in all channels
  • Manage digital locations in Google My Business & Facebook
  • Prepare/compile and format presentations and reports
  • Packing gifts for VIP activities
  • Develop asset packs for media campaigns
  • Manage databases including database clean up, analysis, segmentation.
  • Manage and pre-approve UGC visuals
  • Support the Marketing Team in gathering creative assets including copy, graphics and artwork for retail and outlet newsletters.
  • Compile best practice and benchmarking/campaigns reports and analyze the content.
  • Coordinate and compile communication guidelines
  • Provide support on developing CRM email campaigns
  • Provide administrative support for office related tasks

SKILLS EDUCATION & EXPERIENCE

  • Need to be enrolled in an accredited Bachelor/Master program during the entire internship period
  • Keen knowledge of digital marketing and communication channels (paid, owned, earned)
  • Experience with premium brands or the luxury sector is preferable
  • Previous marketing internship preferred
  • Experience and proficiency in MS Office software suites
  • Language: fluent in English, both verbal and written and ideally French and or German speaking

PROFILE

  • Highly creative, with a strong attend to detail
  • Able to prioritize and multitask
  • Able to work independently as well as in a team
  • Interested and passionate about the fashion industry and cross-channel digital marking
  • Flexible and adaptable, with a positive attitude
  • Able to work in a fast-paced and high-pressure environment



WE CAN ONLY REVIEW YOUR APPLICATION WHEN YOU ARE ENROLLED AT UNIVERSITY OR ANOTHER SCHOOL PROGRAM FOR THE ENTIRE DURATION OF THE INTERNSHIP


Extra informatie

Status
Inactief
Plaats
Amsterdam
Dienstverbanden
Stage

Amsterdam | Stage

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