Licensing & Marketing Intern in Amsterdam

Licensing & Marketing... Job... KARL LAGERFELD COMPANY... At Karl Lagerfeld, we are driven by Karl’s mantra: “Embrace the present and...


Licensing & Marketing Intern Job description


At Karl Lagerfeld, we are driven by Karl’s mantra: “Embrace the present and invent the future”

The House of KARL LAGERFELD shares the creative vision and design aesthetic of its iconic founder, Karl Lagerfeld. Always contemporary and forward-looking.
We are the only fashion house that carries Karl’s name at its doorbell and we’re thriving to live up to this responsibility in everything we do, every day with lots of joy and passion.

Our headquarters in Paris and in Amsterdam are home to a very diverse and driven Karl family from more than 25 countries creating meaningful stories and product concepts that connect to Karl’s world and iconic attributes.

Women’s ready to wear, bags, small leather goods and underwear are managed directly from our Amsterdam HQ other categories including men’s wear, footwear, fragrances, eyewear and more are developed together with best in class license partners.

We connect with our consumers at multiple levels – online and offline hand in hand. We thrive to maximize consumer engagement via more than 200 KL stores worldwide, our premium wholesale partners and our strong digital footprint, spearheaded by our KARL.COM flagship store which reaches 96 countries. With digital channels representing already more than 30% of our overall full price business.

We are a dynamic, fast growing and inclusive company built on professionalism and strong values. Across all areas of our business, at KARL LAGERFELD we commit working toward highest standards of sustainability and integrity. In 2019, KARL LAGERFELD joined as a founding member the Fashion Pact, a global sustainability initiative seeking to transform the fashion industry through objectives in three areas: climate, biodiversity and ocean protection.


We are recruiting for a Licensing & Marketing intern at the KARL LAGERFELD HQ in Amsterdam. The intern will be involved in the day to day licensing activities within the department supporting on licensing partners management and being in direct contact with internal and external stakeholders of the KARL LAGERFELD brand.

This is a fantastic opportunity to gain experience in a successful and rapidly growing fashion company working across several product categories. To name a few:

  • Menswear
  • Footwear
  • Kidswear
  • Fragrances
  • Eyewear

Key Responsibilities

You will be supporting the department on all its projects and you will be the person in charge of:

  • Coordinating the projects internally with all the business units: product and merchandising, marketing, sales, retail, ecom, press, finance
  • Managing the reporting internally and externally, and developing the tools to proceed (Excel, PowerPoint)
  • You will be also in charge of constant competitive analysis to identify trends
  • You will be a key support for the advertising campaign organization and other shootings
  • You will be ordering, collecting, and tracking all samples belonging to the licensing department

Skills, Education, and Experience

  • You must be in the second year of Master and may also be required to hold qualifications relating to Marketing, Communication or Sales.
  • Candidates pursuing a degree in Economics will be prioritized
  • Language: fluent in English, both verbal and written, and preferably speak French.
  • Strong skills in Microsoft Office: PPT, Excel


  • You are strong in building and maintaining relationships and you enjoy working in a cross-cultural environment
  • You are proactive and think ahead, bring structure to your work, and are independent
  • You are reliable and committed to stand for the brand
  • You are precise with attention to details and strongly organized
  • You have both a marketing and business-oriented mind
  • You communicate openly, honestly, and constructively
  • You possess excellent interpersonal skills
  • You are willing to live in Amsterdam for the internship and are able to start around the 1st of June

It is a requirement that you are still enrolled in a university or school program, are available for a period of 6 months.

Extra informatie

Gepubliceerd op

Amsterdam | Stage

Solliciteer direct

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